No IDX. No Zillow. Pure positioning.

Most agent websites are IDX portals that look identical to every competitor — and to Zillow itself. A boutique niche site is a brand experience. Visitors don't browse listings here. They meet an expert who speaks directly to their specific situation.

Home page

Niche positioning statement, hero lead magnet opt-in, social proof, one clear CTA. Nothing else.

About page

Story-driven and niche-specific. "Why I specialize in helping FSBO sellers" — not a genric agent bio.

Resources page

All lead magnets, checklist downloads, webinar or audit registration in one place.

Results page

Anonymized client wins specific to the niche. No MLS data needed. Pure proof.

Work with me

Consultation booking, what to expect, niche-specific FAQ. Conversion page.